Regulatory, Competitive, and Antitrust Challenges of
ATM Surcharges, 70 BNA Banking Report 82 (July 13, 1998) by David Balto.*
Certainly the most controversial issue facing
automated teller machine networks and their bank members if ATM
surcharges. Since the PLUS and Cirrus
networks eliminated their surcharge bans in April 1996, ATM surcharges have
taken off like gangbusters. And
although banks (and some non-bank ATM deployers) are enjoying the increased fee
revenue, the public debate and the level of opposition to surcharges have
intensified, and the threat of both federal and state legislation is looming on
the horizon.1
But how do surcharges affect consumers, banks, banking
competition, and ATM networks? Is the evolution of surcharges simply the free
market at work, or are banks just double-charging consumers? And are large
banks using surcharges to hobble their smaller rivals, and should we care? How do surcharges impact competition and are
they just the sign of a health “free” market? Are surcharges the end to the
antitrust headaches of ATM networks, or do they portend even greater problems
for the future?
This article tries to answer these questions and
provide a constructive approach for banks, antitrust authorities, and bank
regulators to address the problem of surcharges.
When banks first began to deploy ATMs, they were
promoted as a form of "no hassle" cash. Few networks explicitly
prohibited surcharges, but these policies assured that consumers received ATM
access at a known and dependable price. Surcharge prohibitions prevented
opportunistic behavior by some ATM owners such as price gouging. Moreover, with
the costs of ATM access internalized by the banks, both large and small banks
were on a "level playing field," since each offered access to the
same number of ATMs. This level playing field for ATM access spurred
competition for retail deposits between small and large banks.2
ATM surcharges came about because of two problems,
quite outside the control of banks and ATM networks. First, because ATM
networks are joint venture restrictions on ATM charges, even a restriction
mandating a price of zero can be considered a form of price fixing. The
antitrust laws treat price fixing by competitors with a great deal of
skepticism and often condemn it without consideration of whether it is
efficient.
ATM networks, primarily the PLUS national network,
fought the battle in antitrust courts for almost a decade (in fact, the first
antitrust decision requiring the PULSE network in Texas to permit surcharges
celebrates its dubious tenth birthday this month).3
Antitrust litigation is costly and complex, and only the PLUS network, with the
backing of its parent, VISA, could afford the battle. From the plaintiff's
perspective, antitrust provides the opportunity to secure treble damages, and
PLUS seemed like a convenient and attractive target. PLUS argued that surcharge
bans were pro-consumer and that ATM networks needed to
"self-regulate" ATM charges to provide a uniform consumer friendly
product of "no hassle" cash.
In 1995, PLUS finally won the battle in a lawsuit in
Alabama, where the court held that its surcharge prohibition was pro-consumer
because it was "designed to enhance economic efficiency, and render
markets more . . . competitive," and that the rule "enhanced consumer
welfare" and reduced consumer search costs.4
Their victory was brief, for there was another "court" for surcharge
hungry institutions to play on -- their state legislature -- and on this court
surcharge banks had a distinct "home court" advantage. Since 1989,
local banks had used state legislation to trump the PLUS anti-surcharge rules
(the first law was literally considered and passed at midnight in Nevada to
permit a bank to surcharge at ATMs in Las Vegas casinos).5
From 1989 to 1995, 15 state legislatures enacted statutes to prevent networks
from regulating surcharges.6
Ultimately PLUS decided the cost of self regulation
and protecting consumers was too great and eliminated their anti-surcharge rule
in April 1996.
These efforts at state regulation may be unfortunate
examples of the law of unintended consequences. While legislators may have
thought they were helping small banks and consumers, the long term effect of
surcharges may not be particularly salutary for either.
A Two-Year Assessment.
Impact on Banks.
A preliminary picture of the world of surcharges shows that banks, especially
large banks, are the main beneficiary of surcharges. Surcharging has led to
some significant increases in ATM deployment, primarily at remote, low volume
locations. (Of course ATM deployment was increasing at about 5 percent a year
without surcharges). Surcharges have brought new non-bank ATM deployers into
the market.
The impact on the bank's bottom line is substantial.
Surcharges have brought a new and significant source of fee income. According
to a recent US PIRG study, consumers paid between $2.5 billion and $3.0 billion
in surcharges in 1997.7
That amount was above the almost $1 billion in interchange fees banks already collected
for these transactions.
Even those consumers who are willing to pay for
surcharges pay a high cost.
Not surprisingly, relatively few banks have failed to
jump on the surcharge bandwagon. The percent of banks that impose surcharges
has increased to around 70 percent of all banks.8
Over 80 percent of large banks surcharge, while only 65 percent of small banks
and 13 percent of credit unions surcharge. Moreover, the average surcharge
increased from $1.15 to $1.23 from 1996 to 1997. On average, large banks charge
a 15 percent higher surcharge than their smaller rivals, even though these
large banks should have lower costs from greater scale economies.
Impact on Consumers. On the other hand, consumers clearly are unhappy with surcharges. Several
consumer surveys have shown that only approximately 20 percent of consumers are
willing to pay the additional charge.9
Over 80 percent of consumers have changed their behavior and now limit their
ATM transactions to their own bank's ATMs. For these consumers, the result of
surcharges are "the incredible shrinking ATM network," far less
convenience, longer searches, and longer waiting lines. Even a recent study by
the staff of the Federal Reserve Bank of New York found that "to avoid surcharges
many consumers are likely visiting ATMs that are less convenient than those
used previously."10
Even those consumers who are willing to pay for
surcharges pay a high cost. Banks do not simply impose surcharges on those
inframarginal ATMs -- those that are not profitable absent surcharges; rather,
surcharges are imposed on all ATMs. Thus, thousands of consumers who might
never benefit from using one of these new ATMs pay surcharges at their local
ATMs.
Consumers end up paying a hefty fee for some slight
additional ATM deployment. For example, assuming that surcharging led to the
deployment of an additional 40,000 ATMs, the "cost" of $2.5 billion
in surcharges amounts to over $60,000 a year per "new" ATM.11
Impact on ATM Networks. ATM networks
seem to be the clear losers in a world of surcharges. Consumers no longer look
for the mark of the regional ATM as the source of "no hassle" cash.
To avoid surcharges, the vast majority almost exclusively use their own bank's
ATMs. Not surprisingly, the trend of ATM network growth has been reversed.
Before surcharges were permitted those networks experienced consistent ATM
transaction growth, typically at about 5 percent a year. Surcharging reversed
that trend. Last year ATM transactions deceased by about 10 percent, and some
networks experienced a much greater loss in transaction volume.12
Competition.
Those who advocate for surcharges suggest that surcharging is simply a
"free market" at work. But is the market competitive?
Typically in a competitive market we would expect that
price would be pushed down to marginal cost. That is, with any product, if
there is sufficient consumer choice, consumers will seek out those competitors
that offer the best combination of price, quality, and service. For an undifferentiated
product like ATM access, one would expect that firms would compete aggressively
on price, and prices would be driven down to marginal cost. Yet, as the
evidence shows, in spite of an increase in the number of ATMs and the number of
ATM deployers, the average price for surcharges has consistently increased over
time.
The painful reality is that almost every region of the
country is dominated by a monopoly ATM network. Competing against these
monopolies is a daunting task.
Surcharges have been permitted in Texas since the 1988
PULSE arbitration decision. That decision actually permitted banks to assess
surcharges or provide rebates. What has been the result in over a decade of
surcharging? First, contrary to the arbitrator's rosy belief in bank competition,
no bank has offered rebates. Surcharges have consistently increased. And there
is little evidence of any bank competing by "reducing" the amount of
surcharge, or advertising that it offers a lower surcharge.
What about competition between networks? Some small
banks have tried to form "no surcharge" alliances to counter the
competitive threat posed by large banks imposing surcharges. These alliances
often agree not to surcharge each other's cardholders, while reserving the
right to impose fees on cardholders from other institutions. Some ATM networks,
generally smaller ones such as Magic Line, Shazam and Tyme have attempted to
facilitate the emergence of these networks, by offering to switch their
transactions.13
Yet, with the exception of an alliance in California,
these endeavors have failed to garner a significant number of transactions, or
more importantly, dampen the ability of the large banks to increase surcharges.
Why?
First, the painful reality is that almost every region
of the country is dominated by a monopoly ATM network. Competing against these
monopolies is a daunting task. When the incumbent network offers almost
complete ubiquity, it is hard to sell consumers on a much smaller network.
Moreover, many of these dominant networks have
"nondiscrimination" rules that prevent individual banks from
selectively surcharging cardholders of other banks. Ironically, networks
adopted these rules in the late 1980s in response to the threat that some banks
might surcharge. These nondiscrimination rules would impede the development of
no surcharge alliances that wish to selectively surcharge. Last year, Georgia
enacted a statute to prohibit these nondiscrimination rules.14
Second, in 15 states, the "pro-surcharge"
legislation, passed to enable banks to surcharge, now presents an obstacle to
the formation of these "no surcharge" alliances.
Third, in order for a network to be a viable
alternative, it must have a critical mass of card holders and ATMs. Consumers
who are used to universal ubiquity demand a sufficient diversity of ATM
locations where they live, work and shop. In markets where one or two banks
have a dominant share of ATMs it may be difficult to assemble a sufficient
number of alterative ATMs to make a no surcharge alliance sufficiently
attractive. For example, a group of small banks may have no locations in
downtown metropolitan areas.
Impact on Banking Competition. The most interesting yet unexplored competition
issue is the impact of banking competition generally. ATMs are an important
form of competition between financial institutions. One factor consumers desire
is a network of "surcharge free" ATM locations. Absent a shared ATM
network, these consumers would locate their accounts with the bank with the largest
internal network of ATMs. When banks first deployed ATMs, large banks with
large proprietary ATM networks had a significant competitive advantage over
their smaller rivals.
In the 1970s, this dynamic began to change as banks
formed shared ATM networks. Shared ATM networks actually enhanced competition
between banks by allowing small and large banks alike to share in a large
number of ATM locations. In essence, a shared ATM network created a level
playing field for ATM access, enabling both small and large institutions to
focus competition on other retail factors such as interest rates, late fees,
and other fees.
Recent studies by the Federal Reserve Board and
consumer groups have shown that credit unions and small banks on average offer
higher interest rates and lower fees for deposit and checking accounts.
ATM surcharges changed the pro-competitive aspects of
ATM sharing. With surcharges, large banks can impose higher costs on the
customers of small banks and credit unions. In turn, the large banks can try to
induce customers to defect from these smaller institutions. In essence, ATM
surcharges return the competitive dynamic to that which existed before ATM
shared networks were formed.
Moreover, surcharges present a perverse form of price
competition where firms can actually gain customers by raising prices (and the
costs of their rivals). As Professor Paul Horvitz observes: "there is
little downside to such a strategy -- either you gain substantial market share
or earn substantial fee income."15
It is important to recognize that small banks and
credit unions often can be of far greater competitive significance than their
size suggests. Recent studies by the Federal Reserve Board and consumer groups
have shown that credit unions and small banks on average offer higher interest
rates and lower fees for deposit and checking accounts. Simply they are often
the leaders in providing the most efficient, consumer friendly level of
service. Often they are far more committed and knowledgeable of local community
concerns. Losing, or even hobbling these efficient, low-cost rivals will harm
all consumers. Thus, preserving a level playing field may be important to bring
consumers a competitive retail banking market.
ATM surcharges, especially surcharges imposed by the
larger banks, could deter the ability of these smaller institutions to
effectively compete. Because these smaller institutions cannot offer as large a
network of "surcharge free" ATMs, consumers may depart to the larger
banks. By focusing competition on the size of a bank's ATM network, competition
in terms of interest rates and fees may be weakened.
Chronology of ATM Antitrust Developments
-- July 1988
-- Arbitrator rules Pulse network in Texas must permit surcharges
-- 1989 --
Nevada Legislature in "midnight session" prohibits networks from
regulating surcharges
-- 1990 --
Nevada ban upheld by Ninth Circuit
-- 1990-1995
-- 14 other states follow Nevada's lead in preventing networks from controlling
surcharges
-- 1996 --
Plus and Cirrus networks drop surcharge ban
-- 1997 --
Senate Banking Committee Chairman D'Amato introduces legislation and holds
hearings on banning surcharges
Surcharges may focus competition on ATM availability,
which will put small financial institutions at a competitive disadvantage.
This, in turn, will weaken the ability of small institutions to compete for
deposits, leading to lower deposit interest rates and higher fees. This loss of
competition may be of particular concern in those markets where the retail
banking market is concentrated among relatively few firms. Although consumers
may benefit from some increase in the number of ATMs, they may ultimately lose,
as competition for deposits is weakened.
The Role of Antitrust.
Unfortunately, antitrust has been part and parcel of
the difficulty of addressing surcharges. The antitrust laws treat price fixing
by competitors with intense scrutiny. But after several years of litigation,
the result was not wholly consistent decisions from the courts and one
arbitrator.
First, those banks that wish to form no surcharge
alliances may fear that they will be subjects of the next antitrust suit. One
can imagine that a group of surcharge-hungry ATM deployers may sue, charging
that a no surcharge agreement is an agreement of a price of zero. Antitrust
enforcers can help clear the muddy waters by offering clear guidance that an
agreement not to surcharge does not violate the antitrust laws. That guidance
is well supported by the Alabama decision won by PLUS in 1995.
Although surcharge prohibitions by these new networks
do not pose antitrust problems, surcharges in dominant networks pose a larger
set of antitrust problems.
Interchange Fees. ATM owners already receive compensation in the form of a per
transaction interchange fee paid by the card-issuing bank to the ATM owner. The
interchange fees are typically set between 35 and 50 cents a transaction.
Antitrust courts and enforcers have treated interchange fees with a very healthy
dose of skepticism because they are price fixing by competitors. These fees
have survived antitrust condemnation in part because they were necessary to
compensate ATM owners for deploying ATMs.16
Now that the vast majority of ATM owners receive surcharges, does this
justification still stand?
From an economic perspective the most efficient result
is for one firm -- either the ATM owner or the ATM networks -- to set the
price.
Moreover, ATM interchange fees appear inefficient, and
the fee-setting mechanism is in paralysis. Although the costs of ATM deployment
-- communications costs, ATM terminal costs, etc. -- have decreased over the
past decade, ATM interchange fees have not changed.17 Thus, while ATM networks have
decreased their switch fees about 18 percent over the last four years in
response to lower costs, the fact that ATM interchange fees have not decreased
seems like a disturbing anomaly.
One reason why ATM networks may be reluctant to
decrease their interchange fees is the threat of antitrust litigation. The last
time an ATM network attempted to reduce interchange fees it was hit with an
antitrust suit. Now that the number of non-bank ATM deployers has proliferated,
the likely pool of antitrust plaintiffs has increased concomitantly.
From a common sense perspective, collecting
interchange fees and surcharges is a "double charge," and that has
been the label applied by Senate Banking Committee Chairman Alfonse D'Amato
(R-N.Y.) and consumer advocates. But from an economic perspective, charging
card-issuing banks both surcharges and interchange fees pose an even greater
problem. When two firms set a price, they both try to secure as high a margin
as possible. Typically the combined price will be higher than if only one firm
set the price. This problem is called "double marginalization"
because two firms try to secure the same margin.18
From an economic perspective the most efficient result
is for one firm -- either the ATM owner or the ATM networks -- to set the
price.
Probably the most prudent move for ATM networks from
both a practical and antitrust risk perspective would be to adopt a rule that
prevents the ATM owner from collecting both the surcharge and the interchange
fee. Both the Independent Bankers Association of America and consumer groups
have called for this alternative.19
In this way, at least the costs of the card-issuing bank will be reduced and
perhaps these cost savings will be passed on to consumers in lower foreign fees
that stem from the interchange fee.20
Interestingly, the PLUS Board of Directors adopted this proposal in 1995, but
it was not enacted by the VISA board.21
Representatives of both PLUS and Cirrus have said there are no technical
obstacles to this alterative.
ATM networks might respond that there are two reasons
not to adopt such a rule. First, they could be faced with antitrust litigation
arguing that eliminating the interchange fee is illegal price fixing. But it
would be difficult for the ATM owner to demonstrate harm, since it still collects
compensation in the form of surcharges.
Second, any individual network may be reluctant to
adopt such a rule unless all of its competitors adopt a similar policy. If only
one network adopted such a rule, an ATM owner could still collect interchange
fees by routing transactions over another network that permitted double
charges. In effect, the networks are faced with a prisoner's dilemma.
Yet, networks could avoid that problem by permitting
the card-issuing bank, rather than the ATM owner, to control the routing of the
transaction. Having the card-issuer control routing will be more efficient,
since it will choose the lowest cost route for the transaction.
Three other areas of ATM competition are probably
worth continued and careful antitrust scrutiny:
-- Do network
nondiscrimination rules inhibit the development of alternative networks?
-- Are ATM
networks dominated by large banks which can disadvantage their smaller rivals?
-- Can large
banks use surcharges to harm their smaller rivals?
Nondiscrimination Rules. ATM networks would be wise to eliminate their
nondiscrimination rules. Nondiscrimination rules may inhibit the development of
lower cost, no surcharge alternatives. Nondiscrimination rules have been
attacked by both the Justice Department and the Federal Trade Commission where
they have inhibited the development of alternative networks. For example, in
1995 the FTC challenged the use of a nondiscrimination rule by a pharmacy
network in Tennessee because the rule kept its members from joining alternative
networks, which sought to offer lower consumer prices by engaging in selective
discounting.22
ATM networks generally have avoided some degree of
antitrust scrutiny because they were established as not-for-profit entities
with governance spread over a large number of institutions, yet that structure
is quickly changing, especially at the largest ATM networks.
Nondiscrimination rules may have been justified at a
time where a network faced competition from numerous networks. However, network
competition has significantly diminished in the past decade. Probably the
prudent course would be for networks to abandon these rules.
Network Governance and Ownership. ATM networks generally have avoided some degree of
antitrust scrutiny because they were established as not-for-profit entities
with governance spread over a large number of institutions, yet that structure
is quickly changing, especially at the largest ATM networks.23 Networks are increasingly
converting to a for-profit structure. Moreover, ownership in several networks
is becoming increasingly concentrated, largely because of bank mergers, with
some banks having an ownership interest with as much as 30 percent.
This change in ownership may have significant implications
for intranetwork competition. As networks take on a proprietary character, with
relatively fewer owners, they may be used by larger banks to disadvantage their
smaller rivals. This was the basis of the one ATM case brought by the Antitrust
Division -- their 1994 suit against the MAC network -- for effectively
prohibiting smaller banks from seeking ATM-driving services from lower cost
alternatives.24 In addition,
the Canadian Competition Tribunal required the Interac ATM network to convert
from a for-profit to non-profit status in response to similar competitive
concerns.25
It is notable that those networks that have tried to
facilitate the development of alternative no surcharge alliances are generally
the not-for-profit, broad membership organizations such as Magic Line and
Shazam. Perhaps the reluctance of larger networks to facilitate the emergence
of no surcharge alliances is because they are dominated by large,
surcharge-hungry banks.
Surcharges as a Form of Raising Rivals' Costs. Perhaps the most significant and troubling
competitive problem is the ability of large banks to use surcharges as a
predatory strategy to drive consumers from small banks and credit unions.
Usually firms try to attract customers from rivals by lowering prices. Surcharges
provide a particularly attractive tool since they involve gaining customers by
raising prices -- a unique form of "win-win" predation. Because
surcharges are imposed on customers of a rival bank, "there is little or
no incentive to keep it low."26
Banks will argue that relatively few consumers have
switched banks to avoid surcharges. That may be due to the fact that surcharges
are still in their infancy. In other markets such as Texas, the banking market
may be so unconcentrated that a predatory strategy may not appear likely to
succeed.
In other markets where banking is more concentrated,
this form of predation may pose a far more significant competitive threat. For
example, in Massachusetts, where two banks have over 65 percent of the ATMs, a
recent survey shows that 33 percent of the cardholders of small banks might
defect to these dominant banks in response to surcharges.27
Under the Clinton Administration, antitrust
authorities are beginning to take a new look at predatory conduct. For example,
the Transportation Department recently issued draft guidelines on predatory
pricing by dominant airlines. ATM surcharges as a form of predation should be
on the radar screen of the antitrust enforcers.
Study by Federal Regulators.
Unfortunately, with the public and Congressional
outcry over ATM surcharges, the multiheaded federal banking regulatory agencies
have been quiescent. In fact, when ATM surcharge bans were being lifted, the
Federal Reserve Board actually weakened the consumer disclosure provisions for
surcharges.28 A recent US
PIRG survey recently found that the percent of ATMs that did not comply with
these provisions had actually increased. How can the federal banking regulators
make a meaningful contribution in this area?
Bank Merger Analysis. The Federal Reserve Board has been strangely silent
on the role of ATMs in its bank merger analysis. Although ATMs are an important
element of retail competition and arguably substitute for branches, the Federal
Reserve Board has never discussed the impact of bank mergers on ATM
competition. For example, when a merger gives a bank a dominant share of the
ATM market, such as the Bank of Boston-BayBanks merger, or the rumored
BankBoston-Fleet merger, the Federal Reserve Board should analyze the impact on
ATM competition, whether the merged firm can engage in predation, or can
dominate the ATM network. The board should evaluate the impact of bank mergers
on ATM competition as a matter of course. The IBAA has suggested that the board
consider the market power of the network, fees, routing rules, third-party
processor requirements, and other rules that could disadvantage community banks
in its merger analysis.29
ATM Network Merger Analysis. The Federal Reserve Board has enthusiastically and
uniformly approved every ATM network merger presented on the theory that bigger
is better.30 These
decisions are inconsistent with enforcement actions taken by the Justice
Department and the FTC challenging other network mergers. Beyond that, the board
decisions have never analyzed the impact of ATM surcharges on bank or ATM
network competition. More important, the decisions have not analyzed the role
of other network rules, such as nondiscrimination provisions, that might
inhibit the formation of competing networks.
Study of ATM Surcharges. As suggested earlier, the
most significant impact of ATM surcharges may be on small banks and on retail
banking competition generally. Moreover, ATM surcharges may lead to a more
concentrated banking market. Each of these issues should be subject to a more
comprehensive study by the banking agencies.
Better Enforcement of Consumer Protection Provisions. Markets work most effectively where consumers are
fully informed of the costs of a service and their alternatives. Yet the
current consumer disclosure requirements are weaker than those adopted by the
national ATM networks, which require that a consumer be notified of the amount
of the fee both on the computer screen and on a sign on the ATM. The Federal
Reserve Board should strengthen the consumer disclosure provisions and then
actively enforce them. Recent studies by consumer groups show that as much as
20 percent of ATMs lack the proper disclosure.31
Conclusion.
ATM surcharges pose critical challenges to ATM
networks, banks, antitrust enforcers, and bank regulators. Whether each of
these groups can meet the challenge will dictate the likelihood of legislative
action in the states or on Capitol Hill. Consumers are increasingly realizing
that surcharges are a "double charge" and a "free market"
is not one where prices only go up.
* David Balto
is the Acting Assistant Director for Policy & Evaluation at the Federal
Trade Commission. This article does not represent the views of the Commission
or of any individual commissioner.
1 “Fee Foes
make Headline, Not Headway,” Bank Network News (March 12, 1998).
2 See Paul M.
Horvitz, “ATM Surcharges: Their Effect
on Competition and Efficiency,” Journal of Retail Banking Services,
Autumn 1996.
3 David A. Balto, ATM Surcharges: Panacea or
Pandora’s Box? 12 The Review of Banking and Financial Services 169 (Fall
1996). After several years, the effect of the new surcharge policy is a matter
of controversy. Compare Stan Paur, “ATM
Fees Stir Debate,” Texas Banking 1 (Sept. 1997) (describing competitive
benefits of surcharge policy, especially in terms of additional ATM deployment)
with “ATMs: Are Texas Paying More?” Consumers Union (June 24, 1996)
(criticizing increased cost of ATM access for Texas consumers).
For a detailed discussion of the PULSE litigation and
the antitrust risks faced by ATM networks in setting fees collectively, see
David A. Balto, Antitrust Analysis of Financial Institution Joint Ventures, 16 World
Competition: Law and Economics Review 107 (June 1993).
4 Southtrust
Corp. v. PLUS System, Inc., 1995-2 Trade Cas. ¶ 71,219, at 75,906
(N.D. Ala. Aug. 10, 1995).
5 Plus lost a
challenge to the Nevada statute on Commerce Clause grounds. See Valley Bank
of Nevada v. PLUS System, Inc., 749 F. Supp. 223 (D. Nev. 1989), aff’d, 914
F.2d 1186 (9th Cir. 1990).
6 See testimony
of Paul A. Allen, Vice President and General
Counsel, VISA U.S.A., before the Subcommittee on Financial Institutions
and Consumer Credit of the House Committee on Banking and Financial Services
(April 25, 1996), at 8.
7 U.S. PIRG,
“Big Banks, Bigger ATM Fees” (April 1, 1998); “Small Banks Blaze A New
Surcharge Trail,” Bank Network News (October 14, 1997) (estimating new
revenue over $2 billion).
8 U.S. PIRG,
supra.
9 Leigh Gregg,
“ATM Surcharges and Card Fees: What’s Happening; Exclusive Fees Survey Report,”
Credit Union Executive 4 (Jan. 1998); Orla O’Sullivan, “To Surcharge or
not to Surcharge,” ABA Banking Journal 40 (Sept. 1997) (reporting survey
that only 28 percent of consumers actually pay a surcharge); Stan Paur, “ATM
Fees Stir Debate,” Texas Banking 1 (Sept. 1997) (only 17 percent of
consumers pay surcharges).
10 See James J.
McAndrews, “ATM Surcharges,” 4 Current Issues 3 (April 1998).
11 The estimate
of 40,000 ATMs may be generous. Some
estimate the number of new ATMs at about 25,000. “Small Banks Blaze A New
Surcharge Trail,” Bank Network News (October 14, 1997).
12 John M.
Berry, “Determining When a Cash Cow Begins to Go Dry,” Washington Post
E1 (May 14, 1998); McAndrews, supra; O’Sullivan, supra (reporting Cash Station
volume down one million transactions a month).
13 “Small Banks
Blaze a New Surcharge Trail,” Bank Network News (October 14, 1997); Orla
O’Sullivan, “To Surcharge or not to Surcharge,” ABA Banking Journal 40
(Sept. 1997); Gregg, supra (reporting on no surcharge alliance of more than 420
credit unions).
14 For example,
there have been cases of banks joining together to promote a “no-surcharge”
coalition within a dominant ATM network, only to find themselves at odds with
nondiscrimination rules of the network itself.
See “EFT Rules Bend Under Surcharge Weight,” Bank Network News
(August 28, 1997).
15 Paul M.
Horvitz, “ATM Surcharges: Their Effect on Competition and Efficiency,” 18 Journal of Retail Banking Services 57, 61 (Autumn 1996).
16 Some
commentators have suggested that the collective setting of interchange fees is
a violation of the antitrust laws, although the practice has been upheld by the
courts. Compare National Bancard
Corp. (“NaBanco”) v. VISA USA, 596 F. Supp. 1231 (S.D. Fla. 1984), aff’d,
779 F.2d 592 (11th Cir.), cert. denied, 479 U.S. 923 (1986)
(upholding challenge to collectively set interchange fees) with Dennis Carlton
& Alan Frankel, “The Economics of Credit Card Networks,” 63 Antitrust
L.J. 643, 665-66 (1995) (describing why NaBanco was in error).
17 “Surcharge
Fire Puts Heat On Interchange,” Bank Network News, (June 24, 1997)
(reporting testimony of the Electronic funds Transfer Association that
interchange fees have changed little over past 15 years).
18 An recent
study by the staff of the Federal Reserve Bank explained the inefficiency of
double marginalization. See James J.
McAndrews, “ATM Surcharges,” 4 Current Issues 4 (April 1998).
19 “Surcharge
Fire Puts Heat On Interchange,” Bank Network News, (June 24, 1997); “Is
It the End of Interchange Fees?” EFT Report (August 14, 1996).
20 Many banks,
especially small banks and credit unions, absorb the interchange fees in order
to provide free or low cost ATM access.
Studies have found that these smaller institutions are more than twice
as likely to offer free ATM access as their larger counterparts. See testimony
of Janice Shields, before the House Committee on Financial Institutions and
Consumer Credit of the House Committee on Banking and Financial Services (April
25, 1996), at 5.
21 See
“Surcharging: The Issue that Keeps Coming Back,” Bank Network News, Dec.
14, 1994 at 1.
22 In re
RxCare of Tenn., Inc., No. C-3664 (June 10, 1996).
23 Some
antitrust enforcement officials specifically noted that the non-profit nature
of these ventures and diverse ownership diminished the concerns that a network
may act anticompetitively. See Charles
F. Rule, Deputy Assistant Attorney General, Antitrust Division, “Antitrust
Analysis of Joint Ventures in the Banking Industry – Evaluating Shared ATMs,”
Remarks Before the Federal Bar Association and American Bar Association (May
23, 1985) (“If a shared system were owned and operated by a minority of its
members on a profit-making basis, its owners might have an incentive to raise
the switching fees paid by non-owner members to supra-competitive levels. This concern is lessened to the extent that
the system is operated on a not-for-profit basis.”).
24 United
States v. Electronic Payments Services, Inc., No. 94-208 (D. Del. Apr. 21,
1964), 59 Fed. Reg. 24711 (May 12, 1994).
25 D.I.R. and
Bank of Montreal et al., (CT-95/2 June 25, 1996). See Robert D. Anderson and Brian Rivard, “The Competition Policy
Treatment of Shared EFT Networks: The Interac Case” (May 1998).
26 “Electronic
Evolution,” Electronic Payments International 12 (March 1997).
27 “Bankers,
Consumer Advocates Spar Over ATM Surcharges,” American Banker 18 (April
14, 1998); Orla O’Sullivan, “To Surcharge or not to Surcharge,” ABA Banking
Journal 40 Sept. 1997).
28 6l Fed. Reg.
19662, 19672 (May 2, 1996). The prior version of the rule required disclosure
on both the ATM and on the screen. 12 C.F.R. 205.9(a)(1) (1995).
29 Testimony of
William L. McQuillen, President
30 For a critique
of these decisions, see David A. Balto, The Murky World of Network Mergers:
Searching for the Opportunities for Network Competition, 42 Antitrust
Bulletin 793 (Winder 1997).
31 “Fee Foes
make Headlines, Not Headway,” Bank Network News (March 12, 1998)
(reporting study by Coalition for Consumer Rights in Chicago).